Super Bowl LIX Commercials We Can’t Stop Watching

Back in 2004, Pepsi united three of the greatest female pop stars of the period — Britney Lances, Beyoncé, and Pink — for what might become quite possibly of the most amazing business in publicizing history. Set in a Roman combatant style field and highlighting a strong version of Sovereign’s “We Will Shake You,” the business was a display of music, design, and star power. Regardless of its glory, the promotion never really broadcasted during the Super Bowl — or even in the US.

Pepsi had a long practice of highlighting top melodic gifts in its ads, from Michael Jackson to Shakira. In any case, this specific promotion was on another level, joining three of the most compelling female specialists of the mid 2000s. The two Lances and Beyoncé had existing agreements with the brand, yet it was Pink’s very first TV advertisement. The promotion was coordinated by Tarsem Singh and highlighted an exceptional game plan of “We Will Shake You” by Sovereign’s Brian May and Roger Taylor, with Enrique Iglesias assuming the part of the disgusting ruler.

The creation occurred in Rome, yet rather than shooting at the genuine Colosseum, the set was underlying a close by area, with extra observers added later utilizing CGI. Pink later pondered the excess of the creation, reviewing how strange it felt to be flown the whole way to Rome for a business when a comparative shoot might have occurred in a studio somewhere else. She instituted the expression “Pepsi cash” to depict the degree of extravagant spending included.

While the promotion was carefully arranged, the genuine recording process was inconceivably quick moving. Still up in the air to catch the right lighting for the scene, a brilliant hour sparkle that would make the stars put their best self forward. As the crucial point in time drew closer, Lances mentioned a washroom break, yet with just minutes left of ideal lighting, Singh needed to decline. Lances muscled through, and the last shots were taken in only several takes.

The three vocalists, wearing fighter enlivened outfits, played out their version of “We Will Shake You” after rebelliously tossing down their weapons — a striking message of female strengthening. In the crowd, Sovereign’s May and Taylor showed up as a component of the group, while Iglesias, as the overbearing head, met a fittingly emotional destiny.

Regardless of the great profile cast and elaborate creation, Pepsi chiefs eventually concluded that the promotion wouldn’t reverberate with an American crowd. Rather than debuting during the Super Bowl, the business circulated only abroad. In any case, because of its web-based presence and worldwide buzz, many fans erroneously recall it as a Super Bowl promotion. At that point, Promotion Age revealed that it never authoritatively broadcasted in the U.S., however its clique following has made it one of the most famous Pepsi plugs ever.

However the first never graced American Super Bowl screens, the promotion got a marvelous send off occasion in London in January 2004. Lances, Beyoncé, and Pink rejoined for the debut, acting with entertainers dressed like combatants. The promotion’s effect stretched out past its restricted TV run, solidifying its place in mainstream society history.

In 2024, Pepsi returned to the idea with a cutting edge turn. Coordinated to match with the arrival of Combatant 2, the brand enrolled Megan You Steed to lead another adaptation of the business. Named “Ruler Megan,” she directed a gathering of NFL stars, including Travis Kelce, Josh Allen, Derrick Henry, and Justin Jefferson, who took part in a warrior style fight while partaking in their soft drinks. The change included a refreshed interpretation of “We Will Shake You” with new verses custom fitted to Megan’s style. While the new promotion didn’t exactly catch a similar degree of wistfulness and energy as the first, Megan recognized what a significant achievement it was to land a Pepsi business. She communicated pride in continuing in the strides of Lances, Beyoncé, and Pink, calling it a soul changing experience for mainstream society symbols.

The first Pepsi warrior promotion stays one of the most praised ads of now is the ideal time, demonstrating that even without a Super Bowl debut, an extraordinary ad can leave an enduring effect. Almost twenty years after the fact, it keeps on being recognized as an extremely important occasion in promoting and popular music history.