Disney & Bath & Body Works Unveil Enchanting Princess Collection

In an exciting new collaboration, Disney is teaming up with Bath & Body Works to launch a brand-new fragrance and body care collection inspired by some of the most beloved Disney princesses. This marks the first major partnership of its kind between the two iconic brands, bringing a magical touch to self-care routines everywhere.

A Fairytale Fragrance Collection

The collection will spotlight six Disney princesses, each with a unique scent crafted to capture their essence and the world they inhabit. From the enchanting aroma of gardenias for Cinderella to the tropical allure of plumeria for Moana, the collection aims to transport fans straight into their favorite Disney fairytales.

Liz Shortreed, Disney’s Senior Vice President for Consumer Products, expressed excitement about the collaboration, emphasizing the personal connection many fans feel toward Disney princesses. “Consumers can choose who they relate to most,” Shortreed said, highlighting how the fragrances were thoughtfully designed to reflect each princess’s personality.

Betsy Schumacher, Chief Merchandising Officer at Bath & Body Works, shared insights on the creative process behind the collection. “We wanted to personify each princess and also think about the environment she’s in. What does it smell like where she is? How do we bring our signature scents into the world of princesses?”

A Grand Selection of Products

The Disney Princess x Bath & Body Works collection will feature 85 different products, offering a variety of options for every fan. Shoppers can expect to find:

• Fine fragrance mists
• Body washes
• Lotions
• Lip glosses
• Candles
• Decorative accessories

Prices for the collection will range from $1.95 to $99.95, ensuring accessibility for every budget. The highly anticipated collection will be available in stores and online starting Sunday, February 16. However, members of Bath & Body Works’ rewards program will get early access through the retailer’s website and app on February 11 and 12.

Bringing Princesses to Life Through Scent

Designers at Bath & Body Works handpicked a princess and immersed themselves in her story, carefully curating scents that encapsulate her spirit. Schumacher expressed admiration for the team’s creative dedication: “It came to life because the designers were able to get into the world of the princesses and truly bring their essence to our products.”

Here’s a closer look at the featured princesses and their signature fragrances:

• Tiana: Inspired by her ambition and perseverance, Tiana’s fragrance features delicate water lily, gilded amber, and shimmering bayou woods.
• Moana: Representing her fearless and adventurous nature, Moana’s scent includes lush green palms, plumeria breeze, and coconut water.
• Jasmine: Embodying her independence and free spirit, Jasmine’s fragrance combines sparkling jasmine flower, jeweled currants, and soft woods with a touch of oud.
• Cinderella: Capturing her optimism and elegance, Cinderella’s scent blends gardenia petals, enchanting musk, and sapphire blue amber.
• Belle: Inspired by her love of knowledge and inner beauty, Belle’s fragrance includes rose petals, sparkling buttercup, and whipped vanilla.
• Ariel: Reflecting her courage and determination, Ariel’s scent features sea salt breeze, golden citrus, and coral waters.

A Future of Enchantment?

With such a dazzling lineup, fans may be wondering if more Disney princesses will join the collection in the future. While nothing is confirmed yet, Shortreed hinted at the possibility of expansion. “We’re obviously hopeful that consumers respond well to it,” she said. “It’s our intent to continue our relationship with Bath & Body Works, so you’ll have to watch this space to see what comes next.”

This collaboration isn’t just about fragrances—it’s about bringing a touch of Disney magic to everyday life. Whether you resonate with the resilience of Ariel, the wisdom of Belle, or the adventurous spirit of Moana, there’s a scent in this collection for every princess at heart.

Where and When to Shop

Mark your calendars! The Disney Princess x Bath & Body Works collection launches on February 16, available both in stores and online. If you’re a Bath & Body Works rewards member, you’ll have the chance to shop early on February 11 and 12 through the retailer’s website and mobile app.

Whether you’re a lifelong Disney fan, a fragrance enthusiast, or simply someone who enjoys a little extra magic in your beauty routine, this collection is set to be a must-have. Get ready to embrace the essence of your favorite Disney princess and step into a world of fantasy and fragrance!